Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads

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Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads

Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads. Viewers gravitate toward Super Bowl commercials that incorporate both happiness and sadness, our 2023 study shows.

On the other hand, advertisements that blend happiness and fear turn people off.

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