What’s in a name? Quite a lot if it’s prosecco, parmesan or mozzarella

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What’s in a name? Quite a lot if it’s prosecco, parmesan or mozzarella: What’s in a name? Quite a lot if it’s prosecco, parmesan or mozzarella - Prosecco might evoke warm summer evenings while prosciutto conjures scenes of generous platters at a casual weekend lunch. But would “sparkling wine” or “thinly sliced ham” have the same impact?

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