How we describe the metaverse makes a difference – today’s words could shape tomorrow’s reality and who benefits from it

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How we describe the metaverse makes a difference – today’s words could shape tomorrow’s reality and who benefits from it: Quick, define the word “metaverse.” Coined in 1992 by science fiction author Neal Stephenson, the relatively obscure term exploded in popularity during the COVID-19 pandemic, particularly after Facebook rebranded as Meta in October 2021. There are now myriad articles on the metaverse, and thousands of companies have invested in its development. Citigroup Inc. has estimated that by 2030 the metaverse could be a US$13 trillion market, with 5 billion users.

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