How to keep 1.4 billion bottles out of landfills every year

How to keep 1.4 billion bottles out of landfills every year: No one enjoys seeing plastic floating in lakes and streams. No one likes seeing it crushed and filthy on the roadside. Almost everywhere it ends up, plastic waste is unwelcome. Even at the recycling plant. The EPA reports less than 10% of plastics in the United States to get recycled. Some plastics get incinerated, but the majority ends-up up in a landfill. Frustratingly, the bulk of this is from single-use items that were destined, from the start, to be wasted.