Does scaring people work when it comes to health messaging?

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Does scaring people work when it comes to health messaging?: Does scaring people work when it comes to health messaging? A communication researcher explains how it’s gone wrong during the COVID-19 pandemic In the recent film “Don’t Look Up,” two astronomers learn that a comet is on track to collide with Earth and destroy human civilization. When they try to sound the alarm, all manner of obstacles get in their way. In the end, well, you’ll have to watch the movie to find out. The film is fiction, of course, but the situation illuminates one facet of reality: When people try to warn others of impending danger, success is not guaranteed.

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